Concept creation of the Sjoeke® brand, identity and collections.
Sjoeke was a temporary (marketing) brand that playfully incorporated the Flemish word for sweetheart, “Sjoeke”, into casual women’s streetwear. The brand and collection were included in the clothing range of ZEB and Fashion Store, and eventually sold for 2 seasons in more than 27 stores in Belgium.
After the hype of 2 seasons, it was decided to take the marketing brand offline. The wordmark and trademark are still privately owned by the client.
Client: CHEEKY&DUTCH